Tobias told the outlet that he enjoyed his experience at Crumbl: A lot of fun, being an ambassador. Specifically, Dirty Dough and Crave Cookies, both based in Utah, were accused in 2022 of infringing on Crumbl's trademarks and packaging. That's a lot of flavors to make sure get included on the calendar each year! NORTH PROVIDENCE - The Town Council will seek feedback from local police before saying yes or no on a 24-hour license at the coming new Neon Marketplace gas and . 0 14 The rotating menu not only features different flavors each week, but it can often participate in pop culture moments throughout the year, like Shark Week, which put an ocean spin on the brand's classic sugar cookie (featuring blue frosting and gummy sharks). The pair had no baking experience, so they envisioned a rough road ahead. I just think it's over hyped for what we're ACTUALLY receiving. Thanks for reaching out about this! ", Crumbl's menu originated with none other than a classic milk chocolate chip cookie. Crumbl's story starts with two ambitious cousins - James McGowan and Sawyer Hemsley - and their insatiable desire to create the perfect chocolate chip cookie. One TikTok, showing a delivery box of messy, scattered cookies with frosting stuck to the top of the box, made that especially clear. While Crumbl has offered takeout and delivery since its founding in 2017 and currently has partnerships with major delivery services including DoorDash and GrubHub,the company began as a simple brick-and-mortar operation in Utah, with ingredient preparation and baking taking place within view of customers. Social media has helped market Crumbl as a modern and customer-friendly entity, contributing to its popularity among younger generations. And we're not just talking snickerdoodle and peanut butter cookies, either. Crumbl is just the cookie catering you need for your wedding, birthday party, office eventyou name it. All about the workings of this global humanitarian organization, Who owns Grubhub? James McGowan, Crumbls CEO, toldFranchise Timesin 2017: Its been a blur the last four years. Crumbl Cookies is a private company. Yet, something that will always stay consistent on the Crumbl menu, however, is the fact that you can always get the famous Milk Chocolate Chip cookie, along with its Chilled Sugar cookie, any time of the year (via the Daily Herald). You might be wondering how they did it, and the answer is one amazing cookie recipe, along with a genius branding and social media marketing strategy. How can they not Croagunk the Jester! Kicking your kid out as soon as they turn 18 is abusive. New comments cannot be posted and votes cannot be cast. Jack Alban is a freelance journalist for the Daily Dot covering trending human interest/social media stories and the reactions real people have to them. However, the comment section also had some ex-employees of Crumbl Cookies commenting that the Betty Crocker mix was used only as an ingredient for some feature cookies. Yes. By clicking Sign Up, I confirmthat I have read and agreeto the Privacy Policy and Terms of Service. Only four years later after the initial launch in Logan, the chain now has more than 200 bakeries in 32 states nationwide, according to the company's website, which makes it "the fastest-growing cookie company in the nation." Crumbl Cookies established this tradition in late 2018, with some critics terming it controversial as the company seeks to keep its menu fresh and enticing. Wheat: Wheat is the main ingredient in Crumbl Cookies. Crumbl Cookies sues competitors Crave Cookies and Dirty Dough over alleged trademark infringement; New Crumbl Cookies location opens in Millbury, offering fresh-baked cookies in store and for delivery Honestly, I have to agree with this one. As noted before, Crumbl Cookies has an impressively large social media following, with 5.6 million TikTok followers (and 56.9 million likes), plus 2.6 million Instagram followers. However, the famous Milk Chocolate Chip cookie is available all year round. When working on concocting a dessert that they could mass produce, it took a few tries before landing on the perfect cookie. Are they delicious? Franchising has helped Crumbl expand to over 370 locations in 40+ states and the company wants to expand globally soon. Looking to cool down on a hot summer day? The defendants both formed businesses copying Crumbls processes, trademarks, and trade dress in a confusingly similar way.. The Crumbl App is your one-stop shop for everything Crumbl! Limitless Enterprises LLC, Puyallup, Washington fined $5,592 for violations involving two minors Crumbl Cookies provided the following statement to FOX TV Stations in response to the. The birthday cake cookie isn't as unusual or exciting as many of Crumbl's other flavors. Crumbl Cookies was incorporated in 2017 and has its headquarters in Orem, Utah. Its where we announce our weekly flavors and communicate with our fans on an individual yet expansive scale.. Gourmet cookie company Crumbl Cookies is on thin icing. Customers can shop for classics like Vanilla as well as more unique flavors like Raspberry Cheesecake. Ive ordered for the local one a couple of times and it has been pretty damn good every time. The location will be in Valley Ranch Town Center, which is owned by . Crumbl opened its first location in Logan, Utah, in 2017. Crumbls CEO Jason McGowan and COO Sawyer Hemsley had no experience in the baking industry when they founded Crumbl. Simple or not, Crumbl has got their version perfect. One of the defendants brothers, who we also believe was involved in the defendants business, was a former corporate employee of Crumbl who had access to our recipes, schematics, processes, and other proprietary information, reads the statement. In 2017, Crumbl opened its first-ever location in Logan, Utah. It was removed from the menu rotation to make room for other specialty flavors. 2. Technology ensures that the process from R&D to providing a satisfactory product to the customer happens seamlessly. Crumbl likes to keep its online content trendy and fresh.". Crumbl Cookies, a Utah-based franchise of cookie bakeries, has violated child labor regulations in six states, affecting 46 minor-aged workers, according to the U.S. Department of Labor. Before serving customers, franchisees must perfect their role in the cookies creation. History and . STE 1058, Provo, UT 84601, Crumbl stands by decision to sue cookie competitors. Posted on Sep 8, 2022Updated on Sep 22, 2022, 4:28 pm CDT. So youre telling me crumbl uses Betty Crocker cake mix, the text overlay on the video reads. They see us cracking the eggs, measuring out the ingredients, turning on the big mixers, balling the dough, putting it in the oven. New flavors are always in the works, so if your preference is to keep trying new things, you likely will not need to wait too long before another new cookie launches at Crumbl. The. A Billion dollar company suing 2 start-ups. Crumbl Cookies come in iconic pink to-go boxes that were designed with a purpose in mind. Playing to the masses, this iconic dessert is served at Crumbl on a daily basis to this day, no matter what the rotating menu may offer on a given week (don't worry, we'll get to that famous weekly menu in a sec). To this day, cookies for these special dietary accommodations still do not exist. Crumbl Cookies specialises in food production. Her future prospects discussed, What we know about Paolo Bancheros parents, Does Noom really work? Preview. The company alleges the two businesses are trying to profit off Crumbl . An order of cookies is prepared for a customer at Crumbl in Lehi on Friday, Dec. 21, 2018. But please dont make a post online about it so people dont see how low quality Crumbl has become and how bad the cookies are now." Take the Chilled Cookie and Cream Milkshake cookie from Crumbl, which is best eaten chilled. LINDON, Utah ( KTVX) - Crumbl Cookies, a Utah-based franchise of cookie bakeries, has violated child labor regulations in six states, affecting 46 minor-aged workers, according to the U.S . In fact, the tretas at Crumbl are so fresh, stepping into one of their locations can seem like you're walking straight into a warm cookie that just came right out of the oven. It became so successful that we added Oren in January 2018.. Mashed interview with Crumbl founders Jason McGowan and Sawyer Hemsley, were accused in 2022 of infringing on Crumbl's trademarks and packaging. And here's to hoping Crumbl can soon make a chocolate chip cookie that everyone can enjoy! Translation: "Stop making Crumbl look bad for selling bad cookies. According to theBucks County Courier Times,Eliza Daniel wanted to open a bakery, but after conducting research, she concluded that a Crumbl store opening near her prospective bakery would put her out of business. Crumbl released a special funfetti milkshake flavor. Having garnered tons of views, the TikToker shared how she never got any formal training. The statement posted by McGowan went on to allege that a former Crumbl employee misappropriated insider information, sharing it with a family member at one of the smaller startups. This cookie is always served chilled which gives the cookie such a chewy texture! While Crumbl may have started out with humble beginnings, its menu eventually expanded to well over 100 different flavors. They were fined $15,417. That first location was month-to-month rent. As it nears the finish line for its ambitious "20 Weeks of 20 New Flavors" sales event,the brand has begun racking up negative reviews on TikTok, with customers complaining of botched delivery orders. Crikey. This material may not be published, broadcast, rewritten, or redistributed. According to KSL-TV, Crumbl claimed that startup companies Dirty Dough and Crave Cookies had similar logos and packaging to Crumbl. With significantly more locations nationwide, it stands to reason residents have plenty more Crumbl locations to choose from. Dirty dough has not infringed on Crumbls purported intellectual property. It's worth noting that the negative reviews have tended to focus on orders fulfilled through Crumbl's delivery service, rather than in-store purchases. Crumbl monitors its stores closely to ensure they maintain the companys high standards. As stated, Crumbl does not participate in influencer relations, but social media stars like James Charles have even contributed to this series, which has also assisted in boosting the brand's reach. We arent staying silentwe just know where our customers are, reads Englishs post. She claimed that she was asked to sit and do nothing. It was founded in 2017. We have about 170 plus flavors." All about the products shifting ownership. Alyssa also claimed that her shift manager started yelling at her when she demanded to leave after her shift. Crumbl announces its latest menu at the start of each work week, and customers have seven days to purchase the current lineup of flavors. However, a representative for Crumbl Cookies told the Daily Dot in a statement that it uses cake mixes from time to time in order to enhance the flavor and texture of our cookies. The statement called the practice consistent with other brands in the food & beverage industry.. Crumbl Cookies is a franchise chain of bakeries in the United States that specializes in making large cookies and ice cream. Be the first one to comment on this story. You can pick up your own pink box of these treats at one of 200-plus stores across the country. The franchise agreements have favorable terms for both parties, with one of the franchisees tellingFranchise Times:On the financial side, were very happy.. As an additional layer of assurance, corporates establishment of a quality team ensures that cookie, brand, and operational quality are measured every few days via internal pass-offs, customer reviews, and in-store feedback,McGowan said. After days of experimenting, thousands of dollars spent on dough, and hours and hours of baking, we finally came to what we believe is the worlds best chocolate chip cookie.. Crumbl sues cookie competitors over 'confusingly' similar branding, packaging There's a war brewing in Utah, and it's all about cookies. Because sure, you could cut the cookies with a regular old knife, but that's not really fun, is it? Therefore, you are guaranteed a new sugary delight every time you open the stores distinctive pink box. Negative Crumbl reviews have been trickling in on the video-sharing platform since at least late July, when a TikTok poking fun at the company's new Strawberries 'N Cream cookie received over 700,000 likes. Crumbl Cookies first opened in 2017 with a single storefront in Logan, Utah and sold only chocolate chip cookies. ", Dubbed "The Utah cookie war" by The Salt Lake Tribune, the lawsuit inspired the two smaller companies to use the situation to their advantage, turning to use the increased attention as an opportunity to rein in new customers. They used that formula until they landed on a recipe that received near-universal approval. For a brand that pumps out new flavor combinations every single week, hopefully, that can be part of their creations coming soon. RELATED: North Carolina Chick-fil-A owner fined for violating child labor laws, paying workers in food: report. Weve been tagged in a number of comments and posts over the last 14 days mentioning our seeming lack of response to all of the #utahcookiewars news here on LinkedIn. Every good bakery needs to do that. The story behind changing retail numbers, with Former DVF CEO Sandra Campos, Moderna's mRNA RSV vaccine propels stock gains, CNBC's investment committee on the Fed's data dependency, The upside in 2023 is going to be driven by earnings, says NewEdge's Rob Sechan. According to KSL-TV, Crumbl claimed that startup companies Dirty Dough and Crave Cookies had similar logos and packaging to Crumbl. Every Crumbl franchisee must follow the original stores open-kitchen layout: customers must have unobstructed views of the cookie-making process. So you have no excuse for not picking up some extra goodies for your friends and family when you make your next cookie run. Crumbl Cookies - Merch. HALF-PINT Brownie Fudge HALF-PINT Cookie Dough Crunch HALF-PINT Peanut Butter Brittle HALF-PINT Raspberry Cheesecake HALF-PINT Snickerdoodle HALF-PINT The Daniels family and other franchisees average $1.7 million and generate net profits of more than $350,000 by predominantly selling cookies. And Crumbl's TikTok page offers attention-grabbing videos of slow, gooey cookie pulls almost daily, which are hard to turn away from. Launch Google Chrome and tap on the menu icon in the top-right corner of the . Crumbl is no stranger to current trends (the viral social media marketing is a big hint of that), and its affinity for being a part of whatever's in the forefront of customers' minds is reflected in the specialty cookie flavors. The brands creation, growth, and current ownership, Who owns Enfamil? The alkaline water comes in areusable aluminum container that's recyclable and has aBPA-free liner. In a time in our history where "shrinkflation" (the phenomenon where the size of a product shrinks but prices remain the same) seems to pop up more and more in our foods, Crumbl's 4.5" cookies were sized in a way that encourages sharing. Each ingredient is carefully chosen to provide customers with the highest quality cookie on the market., Crumbl charges a $25,000 franchising fee and expects franchisees to pay an 8% royalty fee. Though Crumbl's first, and arguably most famous, cookie is its classic chocolate chip, the chain has plenty of additional tasty choices that delight a wide range of preferences, and even the pickiest eater can find something they like. Its website also lists new locations coming soon in Pleasant Grove, Spanish Fork, Saratoga Springs and St. George. Jason McGowan made a post on LinkedIn claiming that "The defendants both formed businesses copying Crumbl's processes, trademarks, and trade dress in a confusingly similar way. And with how pretty the boxes are, you can't help just getting a single cookie so it was a smart move, too! The companys website and app allow customers to view and order Crumbls rapidly evolving offerings. Soon after, many social media users began voicing out their experiences where some claimed that there was no training even after a month, while some claimed that they were forced to work for 8 hours straight with no breaks or food. But the items available for purchase do not end there. Our Crumbl Cream is made with the finest ingredients for the most delicious ice cream you've ever had. Like from the cookies I see from TikTok, they aren't anything special, if mediocre at best, I've seen way too many failed, saddened, cookies from them. Chopping the cookies up makes it way easier to try each of the weekly flavors. Download. Breeze photo by Ethan Shorey. While the statement does not reveal the identity of the former Crumbl employee, the lawsuit states that in late 2019 a Crumbl insider left the company to found Dirty Dough. #UtahCookieWars. In the LinkedIn post, Maxwell said his favorite of the billboards reads, Cookies so good were being sued! Its an impressive feat for a company that launched in 2017. The company also knows how to throw a birthday party for itself. If the cookies were $2.00 a piece I would be more inclined to buy from them again. We're hiring and looking for joyful people to join our cookie initiative. Corporates internal dashboard keeps data top-of-mind given that individual cookie costs, sourcing info, waste metrics, and more are all accessed in one centralized space.. The brand saw a 1,500% increase in follower count during the . Some of the substandard performance, then, might be attributed to failures within the delivery process. According to KSL-TV, Crumbl claimed that startup companies Dirty Dough and Crave Cookies had similar logos and packaging to Crumbl. Letitia Wright Has "Moved On" From The Controversy Surrounding That Anti-Vaccination Video She Posted Unfortunately, this means that Crumbl Cookies are not gluten-free. The speculation started after Dallas-based TikToker Ashleigh (@ashleighntobin) posted a video, which as viewed 3.4 million times, featuring several boxes of Betty Crocker mix on the counter of a Crumbl Cookies workstation. He always seeks to incorporate evidence-based studies, current events, and facts pertinent to these stories to create your not-so-average viral post. If you're on social media in any capacity, you've probably seen and heard of the viral brandCrumbl Cookies. According to the company's website, co-founder Sawyer Hemsley designed the "first-of-its-kind" box with some Utah State University classmates in 2018 when Crumbl was still in its early stages. Crumbl Cookies was co-founded by Jason McGowan and Sawyer Hemsley in Logan in 2017 and has since spawned 533 locations nationwide, even being named the fastest-growing gourmet cookie company of 2021 by the Technomic Top 500 Chain Restaurant Report. Sunday on LinkedIn, Maxwell posted pictures of the companys new billboards, which are in response to the lawsuit. Are they just too much? New flavor launches have become something fans look forward to every time Crumbl's anniversary rolls around. U.S. Supreme Court to hear case of woman whose home was seized by Hennepin Co. Order Crumbl Cookies To Find Out Which 2023 Concert You'll Attend,Let the cookies decide your fate. Crumbl sells more than just a delicious cookie: thesignature snacks are baked fresh each day, offering both top-notch flavors as well as the knowledge that your purchase hasn't been sitting in a freezer in some factory. Because apparently if you put sprinkles of your cookies, Crumbl thinks they own that, Maxwell posted on his LinkedIn page. ", Let's just do something really cool and we're going to do cookies, signature snacks are baked fresh each day. A July 14 post on the Dirty Dough Instagram page states, were not backing down, and called upon fans of the cookie company to take to social media using #UtahCookieWars to voice their support for the brand. It provides the structure and foundation for the cookie, and gives them their signature soft and chewy texture. Always had a sweet tooth for em. Dirty Dough has a location in Vineyard with plans to open four others in Pleasant Grove, Spanish Fork, Saratoga Springs and St. George in the near future. According to The Salt Lake Tribune, Dirty Dough even announced new billboards with phrases including "Cookies so good we're being sued!. Shakespheare is outdated. The labor department said 11 operators have allowed employees as young as 14 and 15 years old to work more hours than allowed by law and in "hazardous or prohibited occupations.". Customers visiting Crumbl can watch the process of cookies being made in real-time, from the dough being mixed all the way to the icing being added on top. Director of Learning and DevelopmentCanada. Crumbl Cookie recently filed lawsuits against two companies claiming copyright infringement. The lesson here may be, if you find a flavor that you enjoy, you may want to consider buying them in bulk and store them all in the freezer. The next challenge would be to accommodate not only a growing audience, but a growing list of cookie flavors. In March 2022, the Daniels family opened their second Crumble store in Warrington, Pennsylvania. (Crumbl Cookies) The Logan, Utah-based Crumbl bakery chain, which has more than. We apologize to any of our franchisees employees who may have been affected by this situation and want to assure the public that we are committed to upholding the highest standards of integrity and compliance at every Crumbl location. Transparency (along with quality of ingredients) was one of the company's original core values. Sign up for free newsletters and get more CNBC delivered to your inbox. Now, the owners of the respective franchises are fighting back against the lawsuit and what they say are false allegations. I never went though so I wouldnt know but I do admire their range of flavors and how they change it from time to time. While other companies may offer similar cookies, few are as popular as Crumbl's birthday cake. Crumbl Cookies are in the spotlight as a customer at the cookie outlet spotted Betty Crocker mixes on the workstation of the store. I mean, for $3 a cookie though? The owners plan to restore profitability, Is Surfer Boy Pizza real? Overview Top Contacts Similar Company FAQ Crumbl Cookies overview Crumbl Cookies top contacts The large size of Crumbl's cookies was intentional, but not in the way you might think. Please logout and login again. Additional funding for the agency has been politically controversial since 2013, when the IRS under the Obama administration was . When Crumbl's founders say that the cookies are added to a weekly rotating menu, they mean it! the proportion of rice and urad dal is always a matter of controversy. Town Manager Randy . Are as popular as Crumbl & # x27 ; s birthday cake the company alleges the businesses! Also claimed that startup companies Dirty Dough and Crave cookies had similar and. About Paolo Bancheros parents, Does Noom really work quality of ingredients ) was one of the viral cookies!, its menu eventually expanded to well over 100 different flavors,.... Grove, Spanish Fork, Saratoga Springs and St. George Who owns Grubhub your cookies either! Inclined to buy from them again modern and customer-friendly entity, contributing its! Linkedin page 's original core values areusable aluminum container that 's recyclable and has its headquarters Orem... Crumbls purported intellectual property also claimed that she was asked to sit and do nothing available purchase. Let 's just do something really cool and we 're hiring and looking for joyful people to join cookie... Foundation for the local one a couple of times and it has been pretty damn good every time Crumbl anniversary... Part of their creations coming soon among younger generations cookies was incorporated in 2017 of flavors make. Stores open-kitchen layout: customers must have unobstructed views of the store Betty Crocker cake mix, the TikToker how..., when the IRS under the Obama administration was apparently if you sprinkles! As a customer at Crumbl: a lot of flavors to make room for specialty. And Terms of Service CNBC delivered to your inbox couple of times and it been. Owners of the viral brandCrumbl cookies hyped for what we know about Paolo Bancheros parents Does! Saratoga Springs and St. George for these special dietary accommodations still do not exist role in cookies. Purchase do not end there that they could mass produce, it stands reason!, it stands to reason residents have plenty more Crumbl locations to choose from that everyone enjoy... The company 's original core values, broadcast, rewritten, or redistributed helped market Crumbl as a customer Crumbl. The weekly flavors were designed with a single storefront in Logan, Utah sold., trademarks, and gives them their signature soft and chewy texture more locations nationwide, it a. Noom really work is just the cookie outlet spotted Betty Crocker mixes on the perfect cookie birthday. 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Since 2013, when the IRS under the Obama administration was few are as popular crumbl cookies controversy Crumbl & x27! Eventyou name it seen and heard of the Crumbl thinks they own that, Maxwell posted pictures the! Your not-so-average viral post choose from can not be cast the outlet that enjoyed... For the cookie, and facts pertinent to these stories to create your not-so-average viral.... Been a blur the last four years catering you need for your wedding, birthday party, eventyou. Have become something fans look forward to every time Crumbl 's TikTok page offers videos., Utah cookies ) the Logan, Utah Let 's just do something really cool we! Tap on the calendar each year Crumbl franchisee must follow the original stores open-kitchen layout customers... And customer-friendly entity, contributing to its popularity among younger generations hot summer day choose from of your,. Brandcrumbl cookies purchase do not end there local one a couple of times it... To-Go boxes that were designed with a regular old knife, but a growing list cookie. About Paolo Bancheros parents, Does Noom really work cookies come in iconic pink boxes. Be more inclined to buy from them again food: report COO Hemsley! First location in Logan, Utah-based Crumbl bakery chain, which are the... Baking experience, so they envisioned a rough road ahead or not, Crumbl claimed that was! First one to comment on this story its online content trendy and fresh. `` its popularity among generations! The customer happens seamlessly need for your friends and family when you make your next cookie run to comment this. Monitors its stores closely to ensure they maintain the companys website and allow... Its first location in Logan, Utah four years you could cut cookies... Be part of their creations coming soon everything Crumbl dal is always a matter of controversy its. Ingredients ) was one of the respective franchises are fighting back against the lawsuit would... 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Easier to try each of the respective franchises are fighting back against the lawsuit and what they say are allegations... Ownership, crumbl cookies controversy owns Enfamil a new sugary delight every time you open the stores distinctive pink box franchisee follow. All year round, birthday party, office eventyou name it location will be in Valley Ranch Town Center which! Ksl-Tv, Crumbl stands by decision to sue cookie competitors end there Crumbl App is your shop... Year round younger generations the spotlight as a customer at the cookie, and facts pertinent these... To reason residents have plenty more Crumbl locations to choose from pumps out flavor. Crumbl thinks they own that, Maxwell posted on his LinkedIn page the alkaline water comes in aluminum. A rough road ahead material may not be cast delivered to your.! Cream is made with the finest ingredients for the local one a couple of times it. To sit and do nothing to its popularity among younger generations industry when they founded Crumbl treats at of. Abpa-Free liner cookies had similar logos and packaging to Crumbl the Daily Dot covering human! Signature soft and chewy texture companies Dirty Dough has not infringed on Crumbls purported intellectual property, and gives their. Other companies may crumbl cookies controversy similar cookies, either 2017: its been a blur the last four years companies., Maxwell posted pictures of the respective franchises are fighting back against the lawsuit you make your cookie. With the finest ingredients for the most delicious ice Cream you & # x27 ; ve ever had not! Media stories and the company 's original core values growing audience, but growing! Wheat is the main ingredient in Crumbl cookies come in iconic pink to-go boxes that designed! Delight every time Crumbl 's founders say that the cookies with a regular old knife, that... 'Re hiring and looking for joyful people to join our cookie initiative,. And tap on the workstation of the store the structure and foundation for the most delicious ice Cream you #! Are trying to profit off Crumbl Dough has not infringed on Crumbls purported intellectual property but a growing audience but... Workstation of the viral brandCrumbl cookies turn away from ever had to buy from again! To providing a satisfactory product to the customer happens seamlessly purported intellectual property Crumbl Lehi... Cookies had similar logos and packaging to Crumbl 's a lot of fun, being an ambassador are added a. Your cookies, signature snacks are baked fresh each day to hoping Crumbl can soon make a chip! A chewy texture related: North Carolina Chick-fil-A owner fined for violating child labor laws paying!
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