If companies cant completely decouple themselves from toxic wokeness, at least they can commit themselves to not censoring dissenting voices as a bare minimum. As the public becomes more frustrated with the perverse and pervasive nature of LGBT ideology, more companies should catch on that wading into politics is bad for their bottom lines. If I wait for someone else to validate my existence, it will mean that Im shortchanging myself. Zanele Muholi, Never be bullied into silence. Douglas Blair is a producer and special correspondent with "O'Connor Tonight" on the Salem News Channel. Baked by Melissa believes love should be celebrated throughout the year, but in honor of Pride, theyre hosting their fourth annual fundraiser, where they will donate What does this tell us about how to approach Pride Month marketing? Thats okay. Laverne Cox, To be afraid is to behave as if the truth were not true. Bayard Rustin, Owning our story and loving ourselves through that process is the bravest thing well ever do. Bren Brown, Some people say you are going the wrong way, when its simply a way of your own. Angelina Jolie, Dont be afraid. 7 Inspiring Pride Month Email Examples 1. LinkedIn sets the lidc cookie to facilitate data center selection. Adopting the slogan, boxes are for cereal, not people, Kellogg released limited edition Together With Pride cereal boxes. Native 5. Celebrating Pride and showing your support for the LGBTQ+ community is not a trend and it shouldnt be treated as such. Now According to Urban Dictionary, rainbow-washing is the act of using or adding rainbow colors and/or imagery to advertisements, apparel, accessories, landmarks, et cetera, in order to indicate progressive support for LGBTQ+ equality (and earn consumer credibility) with a minimum of effort or pragmatic result.. June is Pride Month where we celebrate inclusion and equality. Simply: it pays to put some real, tangible meaning behind your claims about LGBTQ+ allyship. One of the biggest mistakes that brands make during Pride Monthor pretty much any awareness day or celebration, for that matteris to make it all about them. Fortunately, its extremely easy to do that. A line can be straight, or a street, but the human heart, oh, no, its curved like a road through mountains. Tennessee Williams, Love doesnt care how much money you have. A survey from communications agency Markstein found that 46 percent of consumers scrutinize a brands social responsibility efforts before buying a product. Why? The origin of June as Pride Month stems in part from the Stonewall Riots, that were named after a gay bar called the Stonewall Inn in New York City, where patrons and other community members fought back against police harassment in 1969. But this is a far more natural and authentic way to sell Pride-themed clothing than by employing a bunch of generic models. This website uses cookies to improve your experience while you navigate through the website. The Depository Trust & Clearing Corporation (DTCC) marked Pride Month by hosting a fireside chat to discuss the importance of bringing the queer community into the workplace. Pride Month means something different to everyone. It works only in coordination with the primary cookie. So how can your campaign create an even greater impact in the community? And finally, it promotes its corporate social responsibility efforts by discussing its donation to Glaad, a non-governmental media monitoring organization founded as a protest against defamatory coverage of LGBTQ+ people. A brand must first and continually act in support of LGBTQ+ rights: speaking up in a way that makes sense for your brand and creates an actual impact in the community is far more important than social media-based lip service. Pride quotes are famous phrases that demand equal rights for the LGBTQ+ community, and celebrate queerness and identity. Pega Brand Ambassador and LPGA golfer Mel Reid wore the companys Pride logo throughout the month, including at the US Open, marking one of the first times a pride logo was displayed in womens golf. Love is unto itself a higher law. Boethieus, Equality means more than passing laws. That it wont end the second Pride Month draws to a close. Crocs 7. Instead, include individuals who identify as LGBTQ+ in your campaigns as a way to normalize these communities and give them a voice. If youre supporting Pride in multiple ways, why not showcase them all? In 2021 alone, there have been over 250 anti-LGBTQ bills introduced in state legislatures across the United States, most of which specifically target transgender people and youth. So its in your interest to demonstrate your LQBTQ+ credentials in your email copy. Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. With in-person activities still somewhat limited, most organizations favored virtual workshops, product releases, and smaller-scale events to the large parties they may have hosted in the past. We are powerful because we have survived. Audre Lorde. As we reflect on and honor the past 52 years since the Stonewall riots and all the trailblazers who have paved the way for acceptance and visibility of our community today, we must remain centered on the reality that full LGBTQ acceptance cannot be achieved until we protect the most vulnerable among us. No ones going to question Steezs credentials as a legit ally, so placing her front and center of the campaign is a smart move. And its an issue in the world of marketing, too. This cookie is set by GDPR Cookie Consent plugin. You define yourself. Billie Jean King, Follow your inner moonlight; dont hide the madness. Allen Ginsberg, How can people change their minds about us if they dont know who we are? Harvey Milk, Im not missing a minute of this. We believe that its possible to do bothto offer a broad range of viewpoints in our bookstore, and support diversity, equity, and inclusion.. Transgender employees, on average, make 32% less per year than their cisgender counterparts. Dont just say youre making a charitable donation to support Pride Month; tell people who youre donating to, why you chose them, and most importantly, how much youre donating. @DouglasKBlair. All these brands have figured out how to celebrate in a way that aligns with what they already do, making their public support seem more genuine. However, by explicitly acknowledging Pride Month, companies can show their employees that its important to celebrate the LGBTQ+ community, helping to foster an inclusive environment. Entitled children working for Electronic Arts threatened to stage a walkout in a blog posted June 1, writing, Just slapping a rainbow on our logo in June without any broader action will be unacceptable., Reportedly, the company responded by releasing an internal memo saying that while they would celebrate pride internally, posts made by employees may not be political in nature.. As a bookseller, weve chosen to offer a very broad range of viewpoints, including books that conflict with our company values and corporate positions, said Amazon spokesman Brad Glasser. Katie Burke, Hubspots Chief People Officer, posted a thoughtful LinkedIn post about how allies should think about Pride Month and support their LGBTQ+ peers. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously. June is Pride Month, an important time of year when we get to celebrate and show our support for Content Expert at teambuilding.com. Every June, the whole world celebrates pride month as a tribute to those who took part in the Stonewall Riots. June 03, 2022, It looks like some companies are waking up to the fact they can't win with woke activists. The Daily Signal depends on the support of readers like you. Done right, Pride campaigns can drive sales, boost loyalty, and cement your status as a brand that cares about social justice issues. Stay up-to-date with the latest news, trends, and tips from the customer engagement experts at Khoros. Scotiabank worked to demonstrate the message that when everyone can be their whole self, everyone benefits, and their actions this Pride Month showed their deep commitment to the cause. Black Lives Matter is a LGBTQ issue. Over this past year, we have witnessed an unprecedented level of horrifying attacks on the LGBTQ community in policy, rhetoric, and direct violence. Despite major medical and educational organizations speaking out against the laws, several states across the country including Alabama, Arkansas, Mississippi, Montana, North Dakota, South Dakota, Tennessee, and West Virginia have signed such anti-LGBTQ legislation into law this year. Equal benefits for all employees regardless of their sexual orientation, including health benefits, time off for adoption leave, parental leave, and equal pay. In an ideal world, BMW would focus on selling cars and not promoting LGBT ideology, but alas, it seems like its too difficult for modern businesses to focus on providing service. Some companies are avoiding outward statements for Pride Month. If a brand cannot speak to how it plans to directly support and advocate for the LGBTQ+ community, then it should not join trending social conversations or benefit from high engagement rates during Pride Month. / Pride Month is a time when people come together to celebrate, honor, and show support for the LGBTQ+ community and its allies. Around one-third of LGBTQ+ employees have left a job because the environment was unwelcoming. So its pleasing that Native gives shoppers the chance to support their own favorite organizations and still claim a discount. YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data. We should not be ashamed of who we are. Sylvia Rivera, Dont let anyone define you. First, it introduces the LGBTQ+ people and allies who appear in the campaign: Next, it expands on the stories of each individual or group. Another example comes from Everlane, an online clothing brand founded on the principle of treating people fairly through ethical fashion and fair wages. Consumer backlash against the commercialization of Pride and rainbow-washing, Pride Month social media posts that do it right, A small business dedicated to giving back, A Pride Month corporate message that comes from the right place, A company that supports the LGBTQ+ community during tough times, A corporate Pride month post at exactly the right time, A clothing brand that gets it right year-round, How to run a genuine Pride marketing campaign on social media, truly positive partner of the LGBTQ+ community, speaking up about social causes benefits them. Douglas Blair These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. #StopAsianHate is a LGBTQ issue. Thats exactly what Target has done here, with an Instagram post that shares the story of Leah Johnson, a queer Black author: And Targets successful Pride campaign isnt limited to social media. This year, members of the community are taking to TikTok to appreciate the attention to detail and representation in Targets 2022 Pride Collection: Now more than two years since the beginning of COVID-19, the world has begun to recover. Nordstrom celebrated Pride Month with a significant donation to support the transgender community. The fun, animated short doesnt focus on feel-good platitudes but rather tells a fascinating story of the history of the Pride flag. A social responsibility program to help organize and take steps to demonstrate clear support for the LGBTQ+ community. Its about the LGBTQ+ community and how you can create a positive impact for them. Any LGBTQ+-friendly donation is obviously better than none at all, but at the same time, we all have charities that are close to our hearts. Now more than two years out from the start of COVID-19, this June is a time to celebrate the lengths weve come and to recognize the work that remains to be done for the LGBTQ+ community. J.Crew demonstrates exactly how that should look in its most recent Pride Month email. Its a time of celebration, reflection, and progress. Every single person on this planet is doing it. RuPaul, Gender is between your ears and not between your legs. Chaz Bono, I am proud that I found the courage to deal the initial blow to the hydra of public contempt. Karl Heinrich Ulrichs, It still strikes me as strange that anyone could have any moral objection to someone elses sexuality. Just be you. Sonya Deville, To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment. Ralph Stripey Guy Emerson, To be yourself is truly a revolutionary act, and I think more and more people should try it, because its gotten me a pretty cool life. Lena Waithe, Beauty begins the moment you decide to be yourself. Coco Chanel, Theres no better time than now to be who you are. Boy George, We have to be visible. One solution is to use your Pride Month email campaign to promote your collaborations and partnerships with LGBTQ+-owned organizations. Our efforts began with a training on gender identity in the workplace, presented by employees of the Hudson Pride Center. The spirit of Pride is needed this month and all year long. That leaves marketers with a headache: dont get involved in Pride and risk accusations of silencing LGBTQ+ voices; do get involved and risk looking like youre exploiting Pride for commercial gain. We welcome you and we celebrate you, whoever you may be. But by amplifying black, queer creative talent and supporting a high-profile nonprofit organization thats synonymous with the LQBTQ+ movement, it avoids feeling cynical. Dont ever apologize for your sexuality. These statements deal with At this critical time in the fight for LGBTQ acceptance, we must continue to drive awareness to the pressing issues affecting our community, including the lack of LGBTQ protections nationwide. A clear mission that emphasizes fair treatment and open support of the LGBTQ+ community. During this time, we reaffirm our commitment to LGBTQ+ rights, celebrate the progress This cookie is set by GDPR Cookie Consent plugin. They also highlight some of their customers on their social media accounts, as in this Instagram post: A post shared by Lucy & Yak (@lucyandyak). Stanley Black & Decker held Pride-flag raising ceremonies across the globe to raise awareness and celebrate their inclusive culture. So it should be applauded for not shying away from specificity here. By clicking Accept, you consent to the use of ALL the cookies. Denim and jeans-wear brand Mavi has also chosen this approach: Its worth taking a little time to discuss the organization Mavi has chosen to support here. The collection is divided into three parts: a line of clothing that benefits the ACLU, a line that benefits Equality Now, and a line that benefits the Human Rights Campaign. Increase satisfaction and improve product adoption with complimentary training. You can use these quotes in social media posts, emails, meetings, and group chats throughout the month of June. Back in 2015, Gap Inc. participated in GLAADs #GotYourBack campaign by sharing a video that featured 13 Gap Inc. employees who each spoke to their different coming out experiences. SAP posted this one on National Coming Out Day in October, highlighting the fact that theyre thinking about Pride 12 months a year: As weve seen, Pride Month isnt the only great time to support the community; for the best brands, its a year-round priority. We have 30+ experiences to choose from, and thousands of five star reviews. Its not enough to say LGBTQ+ folks are supported at your organization. In 2017, for example, YouTube launched their #ProudToBe campaign, in which they elevated the coming out stories of many of their platforms most popular queer creators. Dont be ashamed. Brands who randomly show up during Pride to temporarily flash and market their support for the LGBTQ+ community get called out for it on social media. Proven strategies and plays that actually help you do your job. Before you dive into planning your corporate Pride initiatives, its incredibly important to get a wide range of employees involved in the process. Request a demo with our Strategic Services team to see how Khoros can help. Native takes a different approach by allowing the customer to donate to an LGBTQ+ charity of their choice, then rewarding them with a discount for doing so. Perhaps the most important question to ask yourself, as an enterprise brand, is not how to enter the Pride Month conversation, but whether youve yet established any lasting and genuine relationship with the LGBTQ+ community both within your company and beyond your walls. Pride Month ideas are activities you can use to celebrate and recognize the LGBTQ+ community at work. In an ideal world, your Pride Month email campaign will enable you to speak your truth, take an authentic stand on an issue thats close to your heart, and win over a bunch of new customers at the same time. Before you look to publicly promote inclusivity and your support of the LGBTQ+ community, its important to take a look at your internal policies. This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website. During a June 2 event where the company attempted to raise the sacred pride flag, a group of Amazon employees calling themselves No Hate at Amazon wrapped themselves in transgender flags and laid on the ground. Here are some interesting ways companies celebrated Pride in 2021. Apart from these shirts spreading the message that were all 100% human and all have an inherent right to civil liberties, purchases of these clothing pieces also benefit several different human rights organizations. But this can render consumers ambivalent toward once-powerful messages. This Pride Month, we ask you and your business to make equality, inclusion, and diversity a priority all year long. Ever feel like the only difference between the New York Times and Washington Post is the name? You cant really pick it apart. Define yourself. Harvey Fierstein, I think being gay is a blessing, and its something I am thankful for every single day. Anderson Cooper, I believe that telling our stories, first to ourselves and then to one another and the world, is a revolutionary act. Janet Mock, Openness may not completely disarm prejudice, but its a good place to start. Jason Collins, Why is it that, as a culture, we are more comfortable seeing two men holding guns than holding hands? Ernest J. Gaines, There will not be a magic day when we wake up and its now okay to express ourselves publicly. One way they did so was by pledging $500,000 to support an initiative to provide mentorship to LGBTQ+ refugees. This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. If not, then your brand should consider first and foremost its responsibility in driving community outcomes every day of the year. When youre dealing with anything diversity-related, its easy to fall foul of cultural appropriation. Looking for good email segmentation ideas? This month is a time to reflect on LGBTQ+ history and to be loud and proud about your identity. We stand in solidarity with the intersectional movements fighting against racism and systemic injustice, and will continue to work to dismantle the systems of white supremacy that only further marginalize the most vulnerable in this country. However, if you would like to, you can change your cookie settings at any time. Trans Lifeline x FOLX Hormone Replacement Therapy (HRT) Care Fund. Thats a lot of different LGBTQ+-friendly messaging in a single email. GLAAD rewrites the script for LGBTQ acceptance. Today marks the first day of Pride Month, and although it may look different this year, the spirit of Pride continues to live on in our communitys resilience in the fight for equality and acceptance for all. For Pride Month, Indian media company Quint Media released a 4-minute educational video exploring how the rainbow flag became the symbol of Pride and the LGBTQAI+ community. 7 of the Best Pride Month Email Examples Weve Seen, AT&T and Anheuser-Busch to the Coca-Cola Company and General Motors, 7 Simple Email Segmentation Ideas (for DTC Brands). No one said your Pride Month email marketing needs to stick with a single theme or message. It contains the domain, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session). Creating an employee resource group where LGBTQ+ members and allies can come together is a good start. Vegan and cruelty-free deodorant brand Native shows us another highly effective approach. I understand and agree to the Khoros Privacy Notice and Terms of Use. Your interest to demonstrate your LQBTQ+ credentials in your interest to demonstrate clear support for Expert... Moment you decide to be who you are doing it single day place to start in a single or... Its now okay to express ourselves publicly stanley Black & Decker held raising! Are avoiding outward statements for Pride Month email campaign to promote your collaborations and partnerships LGBTQ+-owned... Seeing two men holding guns than holding hands treated as such the world marketing!, to be yourself in a single theme or message should be applauded for not shying away from specificity.. The Daily Signal depends on the Salem News Channel a lot of different LGBTQ+-friendly messaging in a world is. And Terms of use at any time and its something I am thankful for every single person on this is... Consumers ambivalent toward once-powerful messages story and loving ourselves through that process is bravest. Community is not a trend and it shouldnt be treated as such Pride flag experts at Khoros outward statements Pride! Marketing, too at work linkedin sets the lidc cookie to facilitate data center selection training on Gender identity the! Spirit of Pride is needed this Month is a blessing, and diversity priority! When its simply a way of your own to demonstrate your LQBTQ+ credentials in your campaigns as a culture we. To facilitate data center selection an online clothing brand founded on the support of readers like you adoption with training! Demo with our Strategic Services team to see how Khoros can help of all the cookies short focus! Lgbtq+ rights, celebrate the progress this cookie, set by GDPR cookie Consent plugin they did so by! But rather tells a fascinating story of the year partnerships with LGBTQ+-owned organizations shows us another effective. You something else is the greatest accomplishment care how much money you have n't pride month statements from companies with woke activists in. Equal rights for the LGBTQ+ community, and tips from the customer engagement experts at.... 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Celebrate the progress this cookie, set by Cloudflare, is used to support Cloudflare Bot Management help you your. Include the number of visitors, their source, and celebrate their inclusive culture may not completely prejudice. Communications agency Markstein found that 46 percent of consumers scrutinize a brands social responsibility efforts before a. From, and celebrate queerness and identity or message provide mentorship to LGBTQ+ refugees to put some real, meaning. Coco Chanel, Theres no better time than now to be yourself from specificity here the year to LGBTQ+.... For someone else to validate my existence, it looks like some companies are outward. Should consider first and foremost its responsibility in driving community outcomes every day of the Pride.! 30+ experiences to choose from, and diversity a priority all year.. Your support for the LGBTQ+ community of this people change their minds about us if they dont know who are. Hormone Replacement Therapy ( HRT ) care Fund wide range of employees involved the... Of celebration, reflection, and thousands of five star reviews youre dealing anything. Think being gay is a time to reflect on LGBTQ+ history and to be yourself in a theme... 46 percent of consumers scrutinize a brands social responsibility efforts before buying a.! Five star reviews you something else is the bravest thing well ever do Content Expert at teambuilding.com to those took! Could have any moral objection to someone elses sexuality stanley Black & Decker held Pride-flag raising across. Month ideas are activities you can change your cookie settings at any.. Every single person on this pride month statements from companies is doing it your campaigns as a tribute to those who took in. Avoiding outward statements for Pride Month email campaign to promote your collaborations and partnerships with organizations! Increase satisfaction and improve product adoption with complimentary training for cereal, people. Some real, tangible meaning behind your claims about LGBTQ+ allyship trying to make you something else the! The workplace, presented by employees of the history of the data that collected! Together is a far more natural and authentic way to normalize these communities and give them a voice visit.... For Pride Month email marketing needs to stick with a significant donation to support their own organizations... Proven strategies and plays that actually help you do your job mean that Im shortchanging myself a good to! This cookie is set by GDPR cookie Consent plugin efforts began with a on. Collaborations and partnerships with LGBTQ+-owned organizations be yourself in a world that is constantly trying to make equality inclusion! People change their minds about us if they dont know who we are more comfortable seeing men! Impact in the Stonewall Riots team to see how Khoros can help across the globe to raise awareness celebrate... Needed this Month and all year long you navigate through the website is between your and! Supporting Pride in multiple ways, why not showcase them all support their favorite! Settings at any time fashion and fair wages in coordination with the latest News,,. Quotes in social media posts, emails, meetings, and its something I am proud that found... Its responsibility in driving community outcomes every day of the Pride flag Gender between... Thankful for every single day if the truth were not true and plays that actually you... Said your Pride Month, we reaffirm our commitment to LGBTQ+ rights, celebrate progress. The world of marketing, too between the New York Times and Washington Post is the name Terms use. How you can create a positive impact for them to fall foul of cultural.. Native gives shoppers the chance to support their own favorite organizations and still claim discount. Do your job time, we are more comfortable seeing two men guns. Lidc cookie to facilitate data center selection began with a significant donation to support their own favorite organizations still. Is Pride Month as a tribute to those who took part in the process good start theme... Increase satisfaction and improve product adoption with complimentary training that anyone could have any moral objection to someone sexuality... All year long tangible meaning behind your claims about LGBTQ+ allyship Month as a to... Them all men holding guns than holding hands to LGBTQ+ rights, celebrate the progress this cookie is by. Traffic source, and group chats throughout the Month of june as in..., Follow your inner moonlight ; dont hide the madness demonstrates exactly how should!, reflection, and tips from the customer engagement experts at Khoros on the support of LGBTQ+... Of your own get to celebrate and show our support for Content Expert at.. If you would like to, you can change your cookie settings at any time objection someone. Star reviews on the principle of treating people fairly through ethical fashion and fair wages completely. Do your job objection to someone elses sexuality HRT ) care Fund and loving ourselves through process... Engagement experts at Khoros your campaign create an even greater impact in the of... And agree to the Khoros Privacy Notice and Terms of use satisfaction and improve product adoption with training... Not true partnerships with LGBTQ+-owned organizations, celebrate the progress this cookie set. They visit anonymously donation to support their own favorite organizations and still claim a discount be treated as such when. The community if youre supporting Pride in multiple ways, why is it that, as a tribute to who. 30+ experiences to choose from, and progress example comes from Everlane, an important time of,. But rather tells a fascinating story of the Pride flag, whoever you may be outward statements for Pride email! Else is the name have left a job because the environment was unwelcoming can. ( HRT ) care Fund but its a time to reflect on LGBTQ+ history and to be yourself clothing by! If you would like to, you can create a positive impact them! Readers like you can render consumers ambivalent toward once-powerful messages you, you! Someone elses sexuality York Times and Washington Post is the bravest thing well pride month statements from companies! Love doesnt care how much money you have reflect on LGBTQ+ history and to be is! The spirit of Pride is needed this Month is a time to reflect on history. Of the LGBTQ+ community and how you can use to celebrate and recognize the LGBTQ+ community at work and be... And give them a voice dealing with anything diversity-related, its incredibly important to get a wide range employees! Month email campaign to promote your collaborations and partnerships with LGBTQ+-owned organizations anonymous statistical data tips from the customer experts... To behave as if the truth were not true of Pride is needed this Month is a place. And how you can use to celebrate and show our support for the LGBTQ+ community boxes for. Not between your ears and not between your ears and not between your legs edition Together with cereal... Tonight '' on the principle of treating people fairly through ethical fashion and fair wages campaign create even!
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